Unlocking the Power of GenAI: Revolutionizing Customer Experience and Empowering Modern Marketers
Johannesburg
Past Event
"Embrace the Future of Marketing: Where GenAI, Emerging Tech, and Innovation Converge!"
Join us as we delve into the fascinating realm of customer experience in the age of GenAI, explore the impact of emerging technologies and innovation, and uncover how technology is empowering modern marketers.
Our lineup of speakers and panelists will share insights on topics such as the emergence and impact of GenAI, the transformative potential of marketing automation and AI, and how technology innovation is shaping the future of marketing. You will leave with a fresh perspective, armed with practical strategies to elevate your marketing efforts in the digital age.
In addition to the captivating discussions, we have curated a morning of networking, where you can connect with like-minded individuals, exchange ideas, and foster collaborations that may pave the way for future success.
Agenda
10:00 – 10:20: The Journey Towards Gen AI in Marketing Unpacking why Gen AI is the crucial next step in marketing transformation.
Vincent Maher: Group Executive Head of DigitalMultiChoice Group
10:20 – 10:35: MMA Industry InsightsMMA's recent industry research on perceptions surrounding Gen AI.
Sarah Utermark, MMA Country Director
10:35 – 11:00: Assessing Gen AI Tools in AdvertisingA discourse on the current state of Gen AI tools and their application in advertising.
Denvor Daniels, MTN Senior Manager for Advertising
11:00 – 11:30: Leveraging Gen AI for Elevated Customer Engagement_ Exploring the use of Gen AI in enhancing the customer experience.
Dawood Patel, CEO of Helm
11:30 – 11:50: Q&A
11:50 - 12:00: Closing
12:00 - 13:00: Networking Lunch
26 October 2023 Thursday 10:00
26 October 2023 Thursday 13:00
Helm Africa Office, 50 Smits Road, Dunkeld , , Johannesburg
The MMA helps marketers lead this imperative for marketing change – in ways that enable future breakthroughs while optimizing current activities. In all that we do, we are committed to science and questioning. We believe that creating marketing impact is steeped in constructively challenging the status quo. We invest millions of dollars in rigorous research to enable marketers with unassailable truth and actionable tools.
