The MMA South Africa, in partnership with MultiChoice, and META is hosting a series of workshops and podcasts to help the local industry understand and navigate the ‘Web 3 landscape.
The world is witnessing the next generation of the internet in the making! WEB3! We've discovered how the ability to own digital assets on the internet, thanks to the immutability of blockchain technology, has fundamentally changed how consumers can interact with brands and products in real life as well as on the metaverse.
Now we explore how marketers and brand builders are experimenting with web3 technology in order to reach customers.
Workshop 2 in partnership with META explores:
Date: Friday 2 December 2022
Time: 11:00 – 14:30
Venue: Gallery Momo in Parktown, JHB
Agenda:
11:00-11:30: Welcome drinks/snacks
11:30-11:45: The Metaverse landscape
Luisa Mazinter MMA SA Chair Emeritus & Chief Growth Officer at 42Markets Group
11:45-12:10: What is the Metaverse and what does this mean for marketing
Elizma NolteHead of Marketing Africa, Meta
12:10-12:40: Panel Discussion
Panelists:
Luisa Mazinter MMA SA Chair Emeritus & Chief Growth Officer at 42Markets Group
Elizma NolteHead of Marketing Africa, Meta
Vincent MaherMMA SA Chair & Group Executive Head of Digital at MultiChoice Group
Rick JoubertCEO at Yonder
12:40-12:50: Q&A
12:50-13:00: Closing
Sarah Utermark: MMA SA Country Director & Director Brand and Global Partnerships at Opera
13:00-13:45: Experience lounge / Networking / Lunch
02 December 2022 Friday 11:00
02 December 2022 Friday 15:00
Gallery Momo, 52 7th Ave, Parktown North, Randburg, 2193, South Africa, , Johannesburg
The MMA helps marketers lead this imperative for marketing change – in ways that enable future breakthroughs while optimizing current activities. In all that we do, we are committed to science and questioning. We believe that creating marketing impact is steeped in constructively challenging the status quo. We invest millions of dollars in rigorous research to enable marketers with unassailable truth and actionable tools.