19 August 2022 - Friday

MMA / MULTICHOICE Web 3 Workshop

Johannesburg
MMA / MULTICHOICE Web 3 Workshop

Event Details

MMA South Africa is part of a global association that brings the ecosystem of publishers, agencies, marketers, and tech enablers to accelerate modern marketing practices, discuss and learn upcoming trends and challenges in modern marketing.

Just as it was hard to envision in 1982 what the Internet of 2020 would be, harder still was trying to explain it to those who had never experienced it. Describing the Web 3 and the Metaverse is proving to be just as challenging.

Brands want to understand, what it is and how it applies to them and their businesses. 

MMA South Africa, in partnership with MultiChoice, META, and MTN is hosting a series of workshops and podcasts to help the local industry understand and navigate the ‘Web 3 landscape.

Focus areas:

  • Web 3 Landscape
  • What is the Metaverse and what does this mean for marketing?
  • How Augmented Reality and VR takes us a step closer 
  • New opportunities and exciting developments
  • NFTs and the decentralised future of content
  • The Web 3 ecosystem
  • Data and privacy (With new technology comes the need for more evolved security measures.)

Workshop 1: Enter WEB 3, in partnership with MultiChoice

Date: Friday 19 August 2022

Time: 11:00 – 15:00

Venue: The Maslow Hotel

Cnr Grayston Drive & Rivonia Road, Sandton, 2146, Johannesburg Sandton 

Agenda:

Opening Remarks

11:15 AM - 11:30 AM

Sarah Utermark: (MMA SSA Director) Director Brand and Global Partnerships,  Opera 

 

Web 3 Landscape 11:30 - 11:50   

Luisa Mazinter ( Chair Emeritus ): Chief Growth Officer 42Markets

 

Keynote: NFT’s Simplified

11:50 - 12:30

Vincent Maher (MMA South Africa Chair): Group Executive Head of Digital MultiChoice Group

Daniel Courtenay: Executive Head | Group Digital Marketing MultiChoice Group

 

Lunch & Refreshments

12:30 - 13:30

 

Case Study: Crypto payment acceptance and Crypto-based financial products

13:30 - 14:15

Andrew MaCOO Stitch Money 

Panel discussion

14:15 - 14:45

Panelists:

  • Moderator: Luisa Mazinter ( Chair Emeritus ): Chief Growth Officer 42Markets
  • Vincent Maher Nominated Chair): Group Executive Head of Digital MultiChoice Group 
  • Andrew MaCOO Stitch Money 
  • Darren Hampton: GM Digital Marketing Nandos Africa, India and Middle East
  • Rick Joubert CEO at Yonder

Q&A

14:45 - 14:55

Closing Remarks 

14:55 - 15:00 

19 August 2022 Friday 11:00

19 August 2022 Friday 15:00


The Maslow Hotel, Cnr. Grayston Dr, , Johannesburg


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The MMA helps marketers lead this imperative for marketing change – in ways that enable future breakthroughs while optimizing current activities. In all that we do, we are committed to science and questioning. We believe that creating marketing impact is steeped in constructively challenging the status quo. We invest millions of dollars in rigorous research to enable marketers with unassailable truth and actionable tools.