MMA South Africa is part of a global association that brings the ecosystem of publishers, agencies, marketers, and tech enablers to accelerate modern marketing practices, discuss and learn upcoming trends and challenges in modern marketing.
Just as it was hard to envision in 1982 what the Internet of 2020 would be, harder still was trying to explain it to those who had never experienced it. Describing the Web 3 and the Metaverse is proving to be just as challenging.
Brands want to understand, what it is and how it applies to them and their businesses.
MMA South Africa, in partnership with MultiChoice, META, and MTN is hosting a series of workshops and podcasts to help the local industry understand and navigate the ‘Web 3 landscape.
Workshop 1: Enter WEB 3, in partnership with MultiChoice
Date: Friday 19 August 2022
Time: 11:00 – 15:00
Venue: The Maslow Hotel
Cnr Grayston Drive & Rivonia Road, Sandton, 2146, Johannesburg Sandton
11:15 AM - 11:30 AM
Sarah Utermark: (MMA SSA Director) Director Brand and Global Partnerships, Opera
Web 3 Landscape 11:30 - 11:50
Luisa Mazinter ( Chair Emeritus ): Chief Growth Officer 42Markets
Keynote: NFT’s Simplified
11:50 - 12:30
Vincent Maher (MMA South Africa Chair): Group Executive Head of Digital MultiChoice Group
Daniel Courtenay: Executive Head | Group Digital Marketing MultiChoice Group
Lunch & Refreshments
12:30 - 13:30
Case Study: Crypto payment acceptance and Crypto-based financial products
13:30 - 14:15
Andrew Ma: COO Stitch Money
14:15 - 14:45
14:45 - 14:55
14:55 - 15:00
The MMA helps marketers lead this imperative for marketing change – in ways that enable future breakthroughs while optimizing current activities. In all that we do, we are committed to science and questioning. We believe that creating marketing impact is steeped in constructively challenging the status quo. We invest millions of dollars in rigorous research to enable marketers with unassailable truth and actionable tools.