It’s hardly a secret to say marketers are shifting their focus from brand to customer experience as the growth engine of the future. However, many of these same marketers are reluctant to “go all in” on this shift due to the perceived complexity and risk associated with making the shift and in turn reaping the full potential benefit of true CX delivery.
So how can organizations overcome perceptions, navigate complexity in order to deliver a successful CX transformation agenda to unlock growth in 2022 and beyond?
MMA South Africa in partnership with SAS are hosting CX Workshop, featuring compelling case studies, thought leadership, trends, and technologies that are fuelling the customer experience industry transformation.
We will share insights and discuss:
Agenda
12: 00-12.10: MMA Welcome / Topic Introduction
Luisa Mazinter: MMA SA Chair Emeritus & Chief Growth Officer at 42Markets Group
12.10-12.30: The Customer Centricity Advantage : A Google Study & Findings on Customer Centricity
Linah Maigurira: Head of Industry - Retail. Travel & Gaming at Google
12:30-12:50: Using Design Thinking to bridge the divide between Product Engineers and Marketers
Tshepo Matjila: Senior Manager x Design Thinking Competence Lead at IQbusiness South Africa
12:50-13:00: Q&A Session
13:00-13:45: Lunch & Freshments
13:45-14:00: Keys to CX Success: Innovative Ideas, Bold Strategies, Powerful Technology CX MIT report Survey finding
James MacDonald: Business solution lead at SAS
14:00-14:30: Panel Discussion
How Digital Transformation impacts Organisations Processes, People, and Culture – Hear from the experts
Panelist:
Luisa Mazinter MMA SA Chair Emeritus & Chief Growth Officer at 42Markets Group
Lunga Mooi: Digital Marketing, Media and Commerce Director at Unilever Africa
Munyaradzi Nyikavaranda Group Executive Head: Digital Analytics & Marketing Technology at MultiChoice Group
Tshepo Matjila: Senior Manager x Design Thinking Competence Lead at IQbusiness South Africa
Bongeka Mhlongo: Conversation Manager at Up Time Consulting.
14:30-14:40: Closing
14:40-15:00: Refreshments & Networking
01 Aralık 2022 Perşembe 12:00
01 Aralık 2022 Perşembe 15:00
The Maslow Hotel, Cnr. Grayston Dr, , Johannesburg
The MMA helps marketers lead this imperative for marketing change – in ways that enable future breakthroughs while optimizing current activities. In all that we do, we are committed to science and questioning. We believe that creating marketing impact is steeped in constructively challenging the status quo. We invest millions of dollars in rigorous research to enable marketers with unassailable truth and actionable tools.