MMA SA MEMBERS BREAKFAST BRIEFING: DATA & ANALYTICS
93 Central Street, Houghton , Lower Houghton
Past Event
Understanding data means understanding your consumer – who they are, where they are, and what they want.
MultiChoice and the MMA South Africa are hosting a member's Breakfast briefing exploring the future of data. It explores how having the right data and data strategy can drive better consumer experiences and unlock significant value in your business.
As marketers, we are all aware that consumer expectations have shifted drastically over the past year. Consumers have re-evaluated their priorities and transferred this new mindset to where, what, and how they buy. The ability to trust a brand with personal information and being treated as a human rather than a customer are two important factors encouraging the consumer buying experience. But, what is the role of data in this experience?
The briefing will explore:
Join us, learn, and network with the MMA SA community.
Agenda
10:00 – 10:20: Keynote MultiChoice
Munya Nyikavaranda Group Executive Head: Digital Analytics & Marketing Technology at MultiChoice Group
10:20 – 10:35: MMA Content: Winning with DATA - The CXO's Handbook
10:35 – 11:00: Panel Discussion
Sarah Utermark: MMA SA Director
Luisa Mazinter: Chief Growth Officer at Mesh.Trade and 42Markets Group
Vincent Maher: Group Executive for Digital MultiChoice Group & MMA SA Chair
Munya Nyikavaranda Group Executive Head: Digital Analytics & Marketing Technology at MultiChoice Group
Lwandile Qokweni: Marketing, Communication & Digital Strategy at Rook Digital
SagrenPather: Executive Head: Platforms and Channel Management, Media - Standard Bank South Africa
Stephan Wessels: Head of Customer Advisory SAS South Africa
Dawood Patel: CEO at Helm
11:00 – 11:15: Q&A
11:15 – 11:30 Closing
11:30-12:00: Bunch & Networking
22 June 2023 Thursday 10:00
22 June 2023 Thursday 12:00
SAS South Africa , 93 Central Street, Houghton Estate, Johannesburg, Güney Afrika, Lower Houghton, 93 Central Street, Houghton
The MMA helps marketers lead this imperative for marketing change – in ways that enable future breakthroughs while optimizing current activities. In all that we do, we are committed to science and questioning. We believe that creating marketing impact is steeped in constructively challenging the status quo. We invest millions of dollars in rigorous research to enable marketers with unassailable truth and actionable tools.
