30 March 2023 - Thursday



Event Details


As a build-up to the much-awaited Smarties 22’ Awards Ceremony, MMA South Africa is hosting Smarties Next SA. A half-day event centered around the Smarties 2022 category pillars (Impact Media, Marketing Impact, Customer Experience (CX), Experience Tech, and Web3)

This session will bring the ecosystem of publishers, agencies, marketers, and tech enablers under one roof to accelerate modern marketing practices, discuss and learn about upcoming trends and challenges in modern marketing.

Smarties 2022 headline sponsor, takealot.Group Advertising, will be making its debut to the broader advertising industry via their involvement in the Smarties awards, demonstrating how raising the bar on performance marketing within a closed loop, by delivering exceptional business value to their advertising partners

We will also feature case studies from SMARTIES that celebrates innovation and ingenuity,  as well as examples of those that are pioneering marketing transformation in the relationship between brands and their consumers.

Featured topics 

Boosting Advertising Performance and driving ROAS on a Retail Media Network

Movable Middles Growth Framework: Improving ROAS by 50%

How to Shape the Future of Audience and Identity 

Data Maturity study

Showcasing creativity and innovation from MMA Smarties this year- A marketers view of some of the industry's best work

Transforming the Customer Experience: Lessons from the Finance Industry

MMA Insights: Brand as Performance (BaP): Marketing's Ongoing Debate

Showcasing creativity and innovation from MMA Smarties this year- A marketers view of some of the industry's best work

Date: 30 March 2023

Time: 09:00 - 13:30 (Networking lunch until 14:30)

Venue: The Maslow, Sandton 

Register now for your free pass. 

Smarties 2022 headline sponsor, takealot.Group Advertising is the Retail Media Network of the leading e-commerce retail group including takealot.com, Mr D, and Superbalist.

Smarties 2023 is brought to you in association with Meta, MultiChoice, MTN and Standard Bank Group. With special thanks to our platform partners, Silverstone and Yonder.

30 March 2023 Thursday 08:30

30 March 2023 Thursday 13:30

The Maslow Hotel, Cnr. Grayston Dr, , Johannesburg

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Event Promoter

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The MMA helps marketers lead this imperative for marketing change – in ways that enable future breakthroughs while optimizing current activities. In all that we do, we are committed to science and questioning. We believe that creating marketing impact is steeped in constructively challenging the status quo. We invest millions of dollars in rigorous research to enable marketers with unassailable truth and actionable tools.