B4L was first started in the summer of 2012 by founders Umit Akbulut and soccer star Colin Kazim. "B4L" also known as "Brothers 4 Life," is a sports and entertainment company bringing the hottest sports players and celebrities together from all over the world. Primarily based in the heart of the Istanbul, Turkey. B4L has access to the top main soccer stars of Europe and top musical artists of USA and Europe, together creating the most luxurious and unforgettable events.